This site uses Google Analytics codes to track demographics of who visits the website, how long they stay on the site for and what kind of things they're interested in. This helps us get a better idea of what we're doing right and where we need to change.
Because of linking this site with Google analytics, Independent Lancaster's website now uses things called cookies to gather this information, legislation states that we must inform website users that we're tracking their presence on the site to give them the option of cloaking their activities if they'd like to remain unobserved.
Bear in mind, the cookies can't tell us your name, just what kind of device you're using, how long you're on the site, pages you visited, rough demographics of age range, gender, country the device is being used in and how you found us. This is all really useful information for us and if you're happy with us knowing about all that then that's great. If you'd rather be totally anonymous then Google recommends having a look at this link:
In line with GDPR we also want you to know what we have a mailing list and if you've added yourself to our mailing list or if you've bought an Independent Lancaster loyalty card - then you'll be on our mailing list and we might email you once in a while drop you a line to let you know about new businesses supporting the card or other local news. At the bottom of every email we send out is a link to unsubscribe, so you're not locked into hearing from us against your will.
In terms of stored data, if you've signed up to our mailing list we'll have your name and your email address. If you've bought a card we'll have your name, email, home address and the date you bought it. This is so we can get back in touch with you in a years time to remind you it's about the expire. We store the information on password protected databases (Mailchimp and Wave) and we don't share it with anyone else.
You have the right to be forgotten and if you would like to be erased from all of our systems, perhaps after a couple of years of not having a loyalty card and not wanting to renew it, then just get in contact using the form below and we can sort that out for you.